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Methodology

Methodology

imageBNI Group & Technology Marketing Research uses a variety of quantitative and qualitative methodologies ranging from traditional focus groups and in-depth interviews to CATI surveys and internet-based research.

Qualitative Research:

ETHNOGRAPHIES
Ethnographic Research is a recently added capability of BNI Group & Technology Marketing Research, examining the culture code in China, Japan and India, and uncovering the cultural differences between people. It provides a clear picture of certain habits and attitudes in the countries we are working in.

BNI Group & Technology has quickly established itself among leading global Ethnographic Research Companies.

Ethnographic Research can be conducted within a singular country, across multiple countries, or between different ethnic groups. It is also an excellent tool for gaining cultural insight into minority groups. "What differences do we see in car usage or preferences between people from large cities like Shanghai, versus people from less developed areas like Tibet? This is an example question that could effectively be answered through Ethnographic Research.

The research we conducted has always been well documented using movies and photography. Well-documented Ethnographic Research can be extremely helpful in comprehending local consumer culture, and giving insight to help you imagine how your products will fit into target markets.

FOCUS GROUPS

BNI Group & Technology Marketing Research is one of the leading focus group companies in China. BNI Group & Technology has focus group facilities in Shanghai, Beijing and Guangzhou since 2007.

Focus groups are invaluable in gathering qualitative data that can give key insights into the hidden desires and problems arising from Chinese consumers. Results from focus group studies can lead to more educated business decisions and give good direction to quantitative studies.

Focus groups are widely used in Fast Moving Consumer Goods (FMCG), Car Clinics, as well as in the services industry.

Our offices are fitted with a total of 5 Focus Group Rooms, with separate observation rooms connected by large one-way mirrors, and equipped with simultaneous translation as well as video recording and streaming technologies.

New Research:

SAMI
Being connected to our respondents with their social media accounts, *SAMI can acquire basic information of our respondents automatically when they register with us to ensure a high ratio of authenticity. Google Glass App

BNI Group & Technology has created an innovative Google Glass App and service to be used for your product testing needs.

Using this app is an effective means for analyzing people’s eye movements, whether it’s during product testing, package testing, ad testing, or any other instance. When browsing a shelf of goods, the App intelligently tracks where someone’s eye is initially drawn towards and provides usable data. Eye-tracking is already being utilized in some aspects of market research, but generally in a laboratory controlled rather than a natural setting. Google glass could be a big player in helping to bridge that gap.

With our Google Glass App, it is easy to assess how people naturally interact with your product. This allows for effective testing, leading to new insights about user experience that will help improve the usability of your product.

Neuromarketing
BNI Group & Technology is a multinational neuromarketing research firm offering full-range services. Our neuromarketing technology panel includes Eye tracking, EEG/ERP, fMRI and 3D virtual reality, which enables us to study consumers’ emotions and subconscious thoughts. BNI Group & Technology is the first neuromarketing research company in China offering access to a spectrum of equipment - from basic research equipment to the most scientific and sophisticated ones in Beijing, Shanghai, Hangzhou and Guangzhou, India (Mumbai and Delhi), Japan and Switzerland.

Qualitative Research:

Cati
BNI Group & Technology Marketing Research is one of the leading Cati Market Research Companies in China.

Many findings from qualitative research can be tested or quantified using telephone interviews, which BNI Group & Technology has conducted since the year 2007. BNI Group & Technology Marketing Research uses CATI (Computer Assisted Telephone Interviews) as the main tool in quantitative research in China.

BNI Group & Technology is a pioneer in doing Cati Telephone Surveys, and has effectively utilized this methodology in China despite the challenges posed by the great diversity of dialects from north to south.

With more than 100 CATI stations used for Cati Interviewing across our Shanghai, Beijing, and Guangzhou offices, BNI Group & Technology is capable of covering all areas of China. Our Chinese call centers are also capable of data collection covering Korea and Japan.

For years, BNI Group & Technology Marketing Research has been the preferred provider of global CATI interviewing and fieldwork for a great number of International research clients.

BNI Group & Technology Is India's fastest Growing Technology Company

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